nybg NATURE QUEST
Nature Quest is a mobile experience that helps kids and adults investigate nature in the Everett Children’s Adventure Garden. Different missions in Nature Quest give kids fun and engaging science activities to explore and learn about the environment. Each mission guides kids through science: helping them observe and investigate the natural world, describe and identify flora and fauna, and capture and save images of things they find. Kids can discover more about plants, animals, wetlands, and rocks, to name a few topics, and they will receive a digital badge for each mission they complete. Nature Quest is meant to be a tool that aids exploration and doesn’t distract from nature. Help your kids focus on the outdoor world and explore with them. You may learn something new!
The goal
Build a family-friendly mobile experience that helps kids and adults investigate nature in the Everett Children’s Adventure Garden. Give kids fun and engaging science activities to explore and learn about the environment while visiting NYBG.
The solution
Nature Quest uses location technology, gamification, and photo capture tools to drive engagement for younger audiences. Each mission guides kids through science: helping them observe and investigate the natural world, describe and identify flora and fauna, and capture and save images of things they find. Kids can discover more about plants, animals, wetlands, and rocks, to name a few topics, and they will receive a digital badge for each mission they complete. Nature Quest is meant to be a tool that aids exploration and doesn’t distract from nature. Instead, it helps kids focus on the outdoor world and explore with them.
CLIENT: NYBG
MY ROLE: Senior Digital Producer
DELIVERABLES: Responsive Mobile Web App
AGENCY: AKA, NYC
