Drop Out Streaming App
On September 26, 2018, Dropout officially launched in the United States. CH Media's CEO, Rich Cusick, announced the service as a "TV-MA version of CollegeHumor," allowing fans to dive deeper into pre-established characters and shows from the primary CollegeHumor YouTube channel.
CollegeHumor's Chief Creative Officer, Sam Reich, also claims that the founding of Dropout was in response to the difficulty in receiving advertising dollars on traditional media platforms for mature content.
Dropout officially launched native iOS and Android apps for its service in December 2018, allowing users to watch shows and also cast to smart TVs. In addition, comics, especially chat stories, were integrated into the app.
As of December 2018, visitors to the service spent on average 31 minutes per visit and visited on average 3.5 times per week.
Throughout 2019, Dropout began experimenting with more live-streaming versions of their shows using Twitch and podcast-like formats.
WHAT’S ON IT?
- New original series like Dimension 20, Game Changer, Um Actually, Breaking News, What the F 101, Ultramechatron Team Go, Bad Internet, and more.
- Exclusive content you won't find anywhere else - all uncensored and ad-free - with talents like Brennan Lee Mulligan, Sam Reich, Zac Oyama, Emily Axford, Ally Beardsley, Lou Wilson, Aabria Iyengar, Erika Ishii, and more.
- Weekly releases of new episodes, including Dimension 20, Adventuring Party, Game Changer, and more.
- The definitive way to browse our extensive library of the CH video content you know and love.
- The knowledge that you are supporting an independent comedy channel for the cost of one sorta okay sandwich per month.
CLIENT: College Humor
MY ROLE: Project Manager
DELIVERABLES: Native Mobile App
AGENCY: Sanborn
