Frends

Besides handling the market development of the brand on the East Coast, I have worked on creative advertising and marketing ideas. For example, it suggested the brand change its original packaging and create a new tagline for its 2014 line extension. So today, Frends headphones are sold in black jewelry-looking boxes, and their tagline is “Friends with Benefits,” as suggested.

I initiated and developed brand relationships with media outlets and other brands for possible collaborations. As a result, I was able to place Frends’ product on the opening episode of Project Runway All Stars Season 3.

Convinced Apple stores to allow sales associate training programs for Frends brand and successfully led employee training in over 15 Apple stores educating over 100 Apple store employees.